WholeHearted Dog Food for French Bulldogs
WholeHearted French Bulldog food, reviewed: who makes it, what is in it, and what it costs to feed a 25 lb Frenchie.
- Kibble
- Wet
- Fresh frozen
- AAFCO Statement Not Published
- Store brand
- Since 2016
- No Red-Flag Ingredients
WholeHearted is Petco's private-label brand. WholeHearted Grain Free Small-Breed Chicken and Pea Recipe Adult Dry Dog Food does not publish its AAFCO statement online, with chicken and chicken meal listed first. For a 25 lb Frenchie it costs about $1.07 a day.
- WholeHearted was founded in 2016, by Petco (developed in-house). It is based in San Diego, California (Petco).
- WholeHearted is Petco's private-label brand.
- WholeHearted Grain Free Small-Breed Chicken and Pea Recipe Adult Dry Dog Food is sold as an everyday food, but its AAFCO statement is not published online.
- Its first three ingredients are chicken, chicken meal and peas. The label lists none of our eight red-flag ingredients.
- Feeding a 25 lb adult French Bulldog costs about $1.07 a day, or about $32.58 a month.
Petco's private label
WholeHearted is Petco's own exclusive brand, launched in August 2016 and developed in-house by Petco nutrition and product innovation experts. At launch it was available at Petco and Unleashed by Petco locations and on Petco.com. Petco Health and Wellness Company, Inc., founded in 1965, trades on Nasdaq under WOOF. prnewswire.com
retailer private label
WholeHearted French Bulldog Feeding and Cost Calculator
Calories from the AAHA formula (70 × body weight in kg to the 0.75 power, times your life-stage factor). Amount from this recipe’s published calories (3,660 kcal/kg; 342 kcal/cup (Instacart listing)). Price: $35.99 for 14 lb (Petco, November 2026), for Grain Free Small-Breed Chicken and Pea. Start with the bag’s feeding chart and adjust every 2 to 3 weeks by body condition.
WholeHearted French Bulldog Food: What Is in It?
WholeHearted Grain Free Small-Breed Chicken and Pea Recipe Adult Dry Dog Food
- Chicken
- chicken meal
- peas
- chickpeas
- lentils
Full ingredient list (source: int2-sp-lb.petco.com)
- None of our eight red-flag ingredients
- No corn, wheat or soy
- Marine omega-3 source listed
- Gut-support ingredient listed
- A named meat is the first ingredient
- None of our eight red-flag ingredients found.
WholeHearted French Bulldog Food Label Facts
- AAFCO statement
- Petco sells this as an adult dry dog food but does not publish its AAFCO statement. Check the bag.
- Calories
- 3,660 kcal/kg; 342 kcal/cup (Instacart listing)
- Price
- $35.99 for 14 lb (Petco, read November 2026)
Is WholeHearted Good for French Bulldogs?
- Marine omega-3s for skin, coat and joints
- Gut-support ingredients for a sensitive tummy
- Is allergic or sensitive to chicken (this recipe lists chicken or poultry)
- Does poorly with peas or legumes (this recipe lists them)
Matched from the label against our Food Finder checklist. Every Frenchie is different: itching, gas, loose stool or weight changes are worth a vet visit, and food changes should be gradual over 7 to 10 days.
Where WholeHearted French Bulldog Food Is Made and Sourced
Where It Is Made
Petco has not named the manufacturer of WholeHearted dry and wet foods. WholeHearted Fresh Recipes (frozen) were co-developed with JustFoodForDogs. petco.gcs-web.com
Ingredient Sourcing
Petco's launch release does not state ingredient origins. It says the dry formulas list real protein as the first ingredient and include canine probiotics. prnewswire.com
“developed in-house by Petco nutrition and product innovation experts”WholeHearted prnewswire.com
WholeHearted Product Lines
The WholeHearted Story
- 1965Petco is founded. petco.gcs-web.com
- August 2016Petco launches WholeHearted with 8 dog formulas (3 dry, 5 wet). prnewswire.com
- August 2022Launches WholeHearted Fresh Recipes, frozen meals co-developed with JustFoodForDogs. petco.gcs-web.com
Worth Knowing
- Petco calls it an exclusive brand; at launch it was available at Petco and Unleashed by Petco locations and on Petco.com. prnewswire.com
- Dry formulas include added probiotics. prnewswire.com
Where to Buy WholeHearted French Bulldog Food
Amazon links are affiliate links; as an Amazon Associate, BFB earns from qualifying purchases at no cost to you. Brand and Chewy links are not paid.
Similar Brands to Compare
- Nature's RecipeKibble · about $1.08 a day
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- Dr. Gary's Best BreedKibble · about $1.11 a day
- American JourneyKibble · about $0.95 a day
- Purina Pro PlanKibble · about $1.15 a day
Related French Bulldog Guides
WholeHearted French Bulldog Food: Common Questions
Who owns WholeHearted?
WholeHearted is Petco's own exclusive brand, launched in August 2016 and developed in-house by Petco nutrition and product innovation experts. At launch it was available at Petco and Unleashed by Petco locations and on Petco.com. Petco Health and Wellness Company, Inc., founded in 1965, trades on Nasdaq under WOOF.
Where is WholeHearted made?
Petco has not named the manufacturer of WholeHearted dry and wet foods. WholeHearted Fresh Recipes (frozen) were co-developed with JustFoodForDogs.
Is WholeHearted good for French Bulldogs?
It depends on your dog. WholeHearted Grain Free Small-Breed Chicken and Pea Recipe Adult Dry Dog Food is sold as an everyday food, but its AAFCO statement is not published online. Its label lists none of our eight red-flag ingredients. It contains chicken, a common trigger for itchy dogs. Talk to your vet about allergies, weight or health conditions before switching.
How much WholeHearted should I feed a 25 lb French Bulldog?
About 6.7 oz of WholeHearted Grain Free Small-Breed Chicken and Pea Recipe Adult Dry Dog Food a day for a 25 lb spayed or neutered adult, based on about 692 calories a day and the label’s 3,660 kcal/kg; 342 kcal/cup (Instacart listing). Start with the bag’s chart and adjust by body condition every 2 to 3 weeks.
How much does WholeHearted cost per day for a French Bulldog?
About $1.07 a day, or $32.58 a month, for a 25 lb adult. That uses $35.99 for 14 lb from Petco, read November 2026.
Does WholeHearted Grain Free Small-Breed Chicken and Pea Recipe Adult Dry Dog Food contain chicken?
Yes. The ingredient list includes chicken or poultry.
How long has WholeHearted been in business?
WholeHearted was founded in 2016, by Petco (developed in-house).
Sources
- prnewswire.com: petco launches exclusive wholehearted natural dog food line 300316216.
- sec.gov: woof 20260131.htm
- petco.gcs-web.com: petco expands popular wholehearted line new human grade fresh
- petco.gcs-web.com: petco expands nutrition assortment introducing wholehearted plus
- int2-sp-lb.petco.com: wholehearted grain free small breed chicken and pea recipe adult dry d
- petco.com: wholehearted grain free small breed chicken and pea recipe adult dry d
- petco.com: wholehearted grain free small breed chicken and pea recipe adult dry dog food
Facts were read on the sources above in November 2026. Brands change recipes, owners and prices; tell us if something is out of date at hello@bestfrenchbulldog.com. This page is for education and is not veterinary advice. Listing a brand is not an endorsement, and no brand pays to be listed.