Wag (Amazon Brand) Dog Food for French Bulldogs
Wag French Bulldog food, reviewed: who makes it, what is in it, and what it costs to feed a 25 lb Frenchie.
- Kibble
- Complete and Balanced
- Store brand
- Made in USA
- Since 2018
- No Red-Flag Ingredients
Wag (Amazon Brand) is a private-label brand owned by Amazon. Wag Grain-Free Turkey & Lentil Recipe Dry Dog Food is complete and balanced, with turkey and turkey meal listed first. For a 25 lb Frenchie it costs about $0.91 a day (estimate).
- Wag (Amazon Brand) was founded in May 2018, by Amazon. It is based in Seattle, Washington (Amazon).
- Wag (Amazon Brand) is a private-label brand owned by Amazon.
- Wag (Amazon Brand) food is made in USA (dog food, per a 2019 product listing quoted by Petfood Industry).
- Wag Grain-Free Turkey & Lentil Recipe Dry Dog Food carries an AAFCO complete and balanced statement.
- Its first three ingredients are turkey, turkey meal and lentils. The label lists none of our eight red-flag ingredients.
- Feeding a 25 lb adult French Bulldog costs about $0.91 a day (estimate), or about $27.67 a month.
Amazon
Wag is Amazon's own private label pet brand. Amazon launched it on its website on May 2, 2018, starting with dry dog food available only to Prime subscribers. By January 2019 Amazon offered seven varieties of Wag cat food. petfoodindustry.com
retailer private label
Wag French Bulldog Feeding and Cost Calculator
Calories from the AAHA formula (70 × body weight in kg to the 0.75 power, times your life-stage factor). Amount from this recipe’s published calories (3,700 kcal/kg; 346 kcal/cup (reported by K9 of Mine; Amazon does not list calories; confirm on bag)). Cost estimated from a documented retail price (November 2026). Start with the bag’s feeding chart and adjust every 2 to 3 weeks by body condition.
Wag French Bulldog Food: What Is in It?
Wag Grain-Free Turkey & Lentil Recipe Dry Dog Food
- Turkey
- Turkey Meal
- Lentils
- Pea Protein
- Peas
Full ingredient list (source: amazon.com)
- None of our eight red-flag ingredients
- No corn, wheat or soy
- Marine omega-3 source listed
- Gut-support ingredient listed
- A named meat is the first ingredient
- None of our eight red-flag ingredients found.
Wag French Bulldog Food Label Facts
- AAFCO statement
- Formulated to meet AAFCO Dog Food Nutrient Profiles for adult maintenance (as reported by K9 of Mine; confirm on bag)
- Life stage
- Adult maintenance
- Calories
- 3,700 kcal/kg; 346 kcal/cup (reported by K9 of Mine; Amazon does not list calories; confirm on bag)
- Price basis
- Cost per day estimated from a documented retail price (read November 2026)
Is Wag Good for French Bulldogs?
- Marine omega-3s for skin, coat and joints
- Gut-support ingredients for a sensitive tummy
- Is allergic or sensitive to chicken (this recipe lists chicken or poultry)
- Is a puppy under 12 months (label is for adult maintenance)
- Does poorly with peas or legumes (this recipe lists them)
Matched from the label against our Food Finder checklist. Every Frenchie is different: itching, gas, loose stool or weight changes are worth a vet visit, and food changes should be gradual over 7 to 10 days.
Where Wag French Bulldog Food Is Made and Sourced
Where It Is Made
Amazon does not name the plants that make Wag food. In 2019 Petfood Industry quoted a Wag Lamb and Lentil dog food listing as made in the USA with US and imported ingredients, and reported Amazon's private label cat foods are made in Canada. petfoodindustry.com
“Made in the USA with US and imported ingredients”Wag (Amazon Brand) petfoodindustry.com
Wag Product Lines
The Wag Story
- May 2018Amazon launches Wag with dry dog food, available only to Prime members. petfoodindustry.com
- January 2019Petfood Industry reports Amazon offers seven varieties of Wag cat food. petfoodindustry.com
Worth Knowing
- Sold through Amazon; launched as a Prime-member exclusive. bloomberg.com
Where to Buy Wag French Bulldog Food
Amazon links are affiliate links; as an Amazon Associate, BFB earns from qualifying purchases at no cost to you. Brand and Chewy links are not paid.
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Related French Bulldog Guides
Wag French Bulldog Food: Common Questions
Who owns Wag (Amazon Brand)?
Wag is Amazon's own private label pet brand. Amazon launched it on its website on May 2, 2018, starting with dry dog food available only to Prime subscribers. By January 2019 Amazon offered seven varieties of Wag cat food.
Where is Wag (Amazon Brand) made?
Amazon does not name the plants that make Wag food. In 2019 Petfood Industry quoted a Wag Lamb and Lentil dog food listing as made in the USA with US and imported ingredients, and reported Amazon's private label cat foods are made in Canada.
Is Wag (Amazon Brand) good for French Bulldogs?
It depends on your dog. Wag Grain-Free Turkey & Lentil Recipe Dry Dog Food is complete and balanced for adult maintenance. Its label lists none of our eight red-flag ingredients. It contains chicken, a common trigger for itchy dogs. Talk to your vet about allergies, weight or health conditions before switching.
How much Wag (Amazon Brand) should I feed a 25 lb French Bulldog?
About 6.6 oz of Wag Grain-Free Turkey & Lentil Recipe Dry Dog Food a day for a 25 lb spayed or neutered adult (estimate, since the brand does not publish calories). Start with the bag’s chart and adjust by body condition every 2 to 3 weeks.
How much does Wag (Amazon Brand) cost per day for a French Bulldog?
About $0.91 a day, or $27.67 a month, for a 25 lb adult (estimate). That is estimated from a documented retail price, read November 2026.
Does Wag Grain-Free Turkey & Lentil Recipe Dry Dog Food contain chicken?
Yes. The ingredient list includes chicken or poultry.
How long has Wag (Amazon Brand) been in business?
Wag (Amazon Brand) was founded in May 2018, by Amazon.
Sources
- petfoodindustry.com: 7790 amazon launches 7 varieties of wag private label cat food
- bloomberg.com: amazon launches its own pet product brand wag starts with food
- aboutamazon.com: about us
- storebrands.com: amazon launches wag pet products private brand
- amazon.com: B09BD6B757
- k9ofmine.com: amazon wag dog food review
Facts were read on the sources above in November 2026. Brands change recipes, owners and prices; tell us if something is out of date at hello@bestfrenchbulldog.com. This page is for education and is not veterinary advice. Listing a brand is not an endorsement, and no brand pays to be listed.