Nulo Dog Food for French Bulldogs
Nulo French Bulldog food, reviewed: who makes it, what is in it, and what it costs to feed a 25 lb Frenchie.
- Kibble
- Wet
- Freeze-Dried
- Complete and Balanced
- Private equity owned
- Made in USA ; some wet foods made in Thailand
- Since 2010
- No Red-Flag Ingredients
Nulo is owned by funds managed by Apax Partners. FreeStyle Salmon & Peas Recipe for Dogs is complete and balanced, with deboned salmon and turkey meal listed first. For a 25 lb Frenchie it costs about $1.50 a day.
- Nulo was founded in 2010, by Michael (first name only on Nulo's Our Story page). It is based in Austin, Texas, USA.
- Nulo is owned by funds managed by Apax Partners.
- Nulo food is made in USA (dry); some wet foods made in Thailand.
- FreeStyle Salmon & Peas Recipe for Dogs carries an AAFCO complete and balanced statement.
- Its first three ingredients are deboned salmon, turkey meal and menhaden fish meal. The label lists none of our eight red-flag ingredients.
- Feeding a 25 lb adult French Bulldog costs about $1.50 a day, or about $45.69 a month.
Owned by funds managed by Apax Partners
In May 2021, funds managed by Apax Partners agreed to buy the shares of Nulo's existing investors, CAVU Venture Partners and Main Post Partners, with closing expected in June 2021. Apax said it would work with management on digital marketing and international growth. petfoodprocessing.net
private equity
Nulo French Bulldog Feeding and Cost Calculator
Calories from the AAHA formula (70 × body weight in kg to the 0.75 power, times your life-stage factor). Amount from this recipe’s published calories (411 kcal/cup (3,475 kcal/kg)). Price: $88.99 for 26 lb bag (Chewy, November 2026). Start with the bag’s feeding chart and adjust every 2 to 3 weeks by body condition.
Nulo French Bulldog Food: What Is in It?
FreeStyle Salmon & Peas Recipe for Dogs
- Deboned Salmon
- Turkey Meal
- Menhaden Fish Meal
- Whole Peas
- Sweet Potato
Full ingredient list (source: brand site)
- None of our eight red-flag ingredients
- No corn, wheat or soy
- Marine omega-3 source listed
- Gut-support ingredient listed
- A named meat is the first ingredient
- None of our eight red-flag ingredients found.
Nulo French Bulldog Food Label Facts
- AAFCO statement
- Nulo FreeStyle Adult Salmon & Peas recipe is formulated to meet the nuttitional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
- Life stage
- Adult maintenance
- Calories
- 411 kcal/cup (3,475 kcal/kg)
- Price
- $88.99 for 26 lb bag (Chewy, read November 2026)
Is Nulo Good for French Bulldogs?
- Marine omega-3s for skin, coat and joints
- Gut-support ingredients for a sensitive tummy
- Is allergic or sensitive to chicken (this recipe lists chicken or poultry)
- Is a puppy under 12 months (label is for adult maintenance)
- Does poorly with peas or legumes (this recipe lists them)
Matched from the label against our Food Finder checklist. Every Frenchie is different: itching, gas, loose stool or weight changes are worth a vet visit, and food changes should be gradual over 7 to 10 days.
Where Nulo French Bulldog Food Is Made and Sourced
Where It Is Made
Nulo's FAQ says its products are made in the USA 'through our network of premium pet food facilities,' with 2.8 oz pouches, Perfect Purees, Silky Mousses, Signature Stews and select canned recipes made in Thailand. It refers to manufacturing partners and does not name the plants. nulo.com
Ingredient Sourcing
Nulo says its proteins are sourced worldwide, including Europe, Australia, New Zealand and Thailand, and that fruits, vegetables, grains and functional ingredients like probiotics come from Europe and other global regions. nulo.com
“Our proteins are sourced worldwide, including Europe, Australia, New Zealand, and Thailand.”Nulo nulo.com
Nulo Product Lines
The Nulo Story
- 2010Nulo is founded in Austin, Texas. petfoodprocessing.net
- 2021Apax Partners funds buy out investors CAVU Venture Partners and Main Post Partners. petfoodprocessing.net
Worth Knowing
Where to Buy Nulo French Bulldog Food
Amazon links are affiliate links; as an Amazon Associate, BFB earns from qualifying purchases at no cost to you. Brand and Chewy links are not paid.
Similar Brands to Compare
- EukanubaKibble · about $1.51 a day (estimate)
- Blue BuffaloKibble · about $1.45 a day
- Nature's LogicKibble · about $1.55 a day
- ACANAKibble · about $1.40 a day
- Stella & Chewy'sKibble · about $1.57 a day
Related French Bulldog Guides
Nulo French Bulldog Food: Common Questions
Who owns Nulo?
In May 2021, funds managed by Apax Partners agreed to buy the shares of Nulo's existing investors, CAVU Venture Partners and Main Post Partners, with closing expected in June 2021. Apax said it would work with management on digital marketing and international growth.
Where is Nulo made?
Nulo's FAQ says its products are made in the USA 'through our network of premium pet food facilities,' with 2.8 oz pouches, Perfect Purees, Silky Mousses, Signature Stews and select canned recipes made in Thailand. It refers to manufacturing partners and does not name the plants.
Is Nulo good for French Bulldogs?
It depends on your dog. FreeStyle Salmon & Peas Recipe for Dogs is complete and balanced for adult maintenance. Its label lists none of our eight red-flag ingredients. It contains chicken, a common trigger for itchy dogs. Talk to your vet about allergies, weight or health conditions before switching.
How much Nulo should I feed a 25 lb French Bulldog?
About 7.0 oz of FreeStyle Salmon & Peas Recipe for Dogs a day for a 25 lb spayed or neutered adult, based on about 692 calories a day and the label’s 411 kcal/cup (3,475 kcal/kg). Start with the bag’s chart and adjust by body condition every 2 to 3 weeks.
How much does Nulo cost per day for a French Bulldog?
About $1.50 a day, or $45.69 a month, for a 25 lb adult. That uses $88.99 for 26 lb bag from Chewy, read November 2026.
Does FreeStyle Salmon & Peas Recipe for Dogs contain chicken?
Yes. The ingredient list includes chicken or poultry.
How long has Nulo been in business?
Nulo was founded in 2010, by Michael (first name only on Nulo's Our Story page).
Sources
- petfoodprocessing.net: 14736 apax partners to become primary investor behind nulo
- nulo.com: our story
- nulo.com: faq
- nulo.com: our standards
- nulo.com
- nulo.com: products
- nulo.com: freestyle salmon peas recipe for dogs
- dogfoodadvisor.com: nulo freestyle dog food
- nulo.com: freestyle turkey sweet potato recipe for dogs
- Chewy product page (chewy.com)
Facts were read on the sources above in November 2026. Brands change recipes, owners and prices; tell us if something is out of date at hello@bestfrenchbulldog.com. This page is for education and is not veterinary advice. Listing a brand is not an endorsement, and no brand pays to be listed.